Quercus imprint MacLehose Press has revealed its six-figure consumer-facing marketing plan for the third instalment of Stieg Larsson's Millennium Trilogy.Read the whole article here and also the Euro Crime reviews of The Girl with the Dragon Tattoo and The Girl Who Played with Fire.
The final book in the trilogy, entitled The Girl Who Kicked The Hornets' Nest, comes out in October. The publisher is expecting to run a tie-in promotion with the film of the first of the three novels, The Girl With the Dragon Tattoo, which has already been released in Sweden. It is expected that the film will be released on a major scale in the UK this autumn, although a date has not been confirmed.
As with the previous two titles, MacLehose will be making use of social networking, by securing a further 10 million Facebook adverts, and the company is launching a consumer website, which will feature competitions, news on further editions and "all things Larsson" throughout the year. A book club may also be run through the site.
The campaign also includes a "major" broadsheet deal, which will centre around a special "Larsson Day", with features in the arts section, and banner advertising on the unnamed newspaper's website. There will be feature coverage and celebrity recommendations across national media and television.
The Girl with the Dragon Tattoo has been nominated for three Anthony Awards: Best Novel, Best First Novel and Best Cover Art (US cover). The winners will be announced at Bouchercon in October.