Tuesday, June 29, 2010

The Girl Who Played With Fire - US opening

The UK is being pipped to the post by the US in the race to release the film of The Girl Who Played With Fire. The UK release date is set for 27th August but many places in the US will be showing it from the 9th July. You can see the locations on the official website.

Here are the respective posters, any thoughts?

US Poster


UK Poster


and here's the UK official website.

7 comments:

Anonymous said...

Karen - Both posters are dramatic, but I like the U.K. poster better. Hard to say exactly why (and I'm a linguist!), but I do.

Dorte H said...

I like them both, but I also tend to favour the British. The American one seems to want to sell Selander as this seductive manhunter which is not quite fair in my opinion.

Bernadette said...

I think the UK one is much better - the whole 'girl who leans seductively on a car' thing in the US one is more than a little annoying.

But whichever version of the poser we end up with I shall toddle off to see the film anyway - really enjoyed the first one.

Florine said...

I think the person who designed the American poster didn't bother to read the books! Typical, and yes I'm American!

Maxine Clarke said...

The UK poster is much more arty and designed - nice touch to make the fire=dragon motif. Maybe the designer either read the books or had a good brief! The US poster is a bit generic and not related to the books (apart from a fire in a car) as Lisbeth was a young child when this event occurred. However, I suppose it might make more US teenage boys (the main audience demographic) go to the movie I suppose. (Apparently in the US you have to appeal to teen boys who don't read books, or you won't make any money out of your film. )

Karen (Euro Crime) said...

That's Mark Kermode's usual rant that films are aimed at 15 year old boys!

I prefer the UK one.

Mediations said...

As with the novels, I found Fire the best of the three films - it's hard to explain (especially without spoilers) but some elements seemed more believable on screen than on the page. Tighter editing helped, too!