Book Video Awards 2010

I've managed to get my hands on the latest edition of The Bookseller and there's an article in it which I can't find online so I shall type parts of it in:

Novels by crime writers including James Ellroy and Jo Nesbo are to be turned into book trailers as part of the third annual Book Video Awards.

The winning students are to make four 90-minute (seconds?) films based on Blood's a Rover by James Ellroy, Hypothermia by Arnaldur Indridason, Blood Harvest by S J Bolton and Jo Nesbo's The Snowman. Each have received £5000 to make their films which will then be used to promote the titles on author and fan sites including YouTube and Amazon.

The public will be able to vote for their favourite video on www.foyles.co.uk in September. The overall winner will be announced in October.