Joolz Denby reviewed it in the Guardian last weekend and I agree with most of her summing up:
"Never the Bride should be extensively stocked in Whitby; it's a fun holiday book. There are some poetic descriptions ("the shot silk of the perplexing sea", "a fine clinging mist ... inching its way in thick scarves"), and the damp charms of an English seaside town are nicely evoked. But though the characters are amusing, they're not well constructed enough to be as truly engaging or as darkly terrifying as they should be. The dialogue and storyline are often clunky and the book suffers very badly from repetition, giving the impression of an over-extended, unedited short story; though presumably pitched at adults, it would better suit a younger audience. None the less, Magrs should do an event at the next Whitby goth fest; without doubt, Never the Bride will be a gothic smash."