To tie in with the publication of Val McDermid’s first novel with her new publisher; Little, Brown are today Thursday 10 September launching Rigmarole, the social networking site featured in her new novel Fever of the Bone.Visit Rigmarole, here.
Emma Williams, Brand Manager at Little, Brown masterminded the site. She says, “We created the site as a fun, innovative and interactive way for Val McDermid fans and new readers alike to connect with each other discuss Val’s work and share information with each other as they would on any other social networking site. The site is already populated by scores of Val McDermid fans and be careful, there might be the unwanted profile of the killer on there soon…”
Val’s many fans who follow her current website have been invited to join on their e-newsletter, which has at the very least 4,700 loyal subscribers. The site is intended to be a place where Val’s fans feel at home and they will be encouraged to populate the site and interact with it and start using it as their social network.
All the victims from the book are on the site and are ‘played’ by various members of the Little, Brown marketing team.
Upon publication, the killer will also be introduced to the site.
A review of Fever to the Bone will be available on Euro Crime very soon.
This is amazingly innovative marketing! I have just finished an advance copy of the book and shall be submitting my review to Euro Crime in due course. On behalf of your readers I shall check out this Rigmarole site (which features heavily in he book, as the press release states) before writing my review!
ReplyDeleteOk, just signed up!
ReplyDeleteGreat idea, though considering the killer in FEVER OF THE BONE finds his victims through the site (not a spoiler - don't worry), there is a bit of irony with fans signing up to such a site, haha...
ReplyDelete