Borders UK 'New Authors' promotion

The Borders 'new authors' promotion starts this Friday. The Bookseller has a nice summary of whose involved in selecting the new authors and then a list of said 'new' authors. Euro Crime fans will recognise a number of the names...

Borders will launch a "new authors" fiction promotion on 15th February. The promotion will be front of store across all Borders and Books Etc stores from the end of the week.

Running for six weeks, the campaign will highlight new authors and will include recommendations from well-established names such as Marian Keyes, Mark Billingham, Susan Hill, Jill Mansell and the literary editor's team at the Guardian. Each has selected between four and eight new novelists they have enjoyed.

The promotion will be backed by instore flyers and point of sale.

Michael Jones, senior fiction buyer, said: "Borders has always had a really strong record in identifying and supporting new, up-and-coming authors. There are so many high calibre authors published, who have yet to reach their full readership potential and we think it's great to be able to highlight these to our customers. Working with some of key figures in the industry to put this together has been really exciting and I am delighted with the final list."

The authors are:

JO NESBO
ELENA FORBES
TANA FRENCH
YRSA SIGURDARDOTTIR
JANE HILL
LINWOOD BARCLAY
VALENTINE JENNEY
DINAW MENGESTU
PETER BEHRENS
STEVEN HALL
XIAOLU GUO
JANE HARRIS
CLARE ALLAN
CATHERINE O'FLYNN
ANDREW WILSON
MARIE PHILLIPS
JOSHUA FERRIS
PETER ANTHONY
PAUL MAGRS
JONATHAN TROPPER
HOLLY DENHAM
FIONA NEILL
JACQUELYNE MITCHARD