ITV3 is to launch its biggest ever ad campaign to promote the UK debut of Life, the US show starring Band of Brothers actor Damian Lewis as a cop readjusting to life after 12 years of being wrongly imprisoned.Watch the trailer here and earlier posts about Life, can be found here.
The marketing push will include a TV promo, which will run on ITV1, ITV3 and ITV4, as well as a wider press and poster campaign.
This is the first time in ITV3's four-year history that a TV show has been promoted using commercial advertising space outside of the broadcaster's own airtime.
A poster campaign will kick-off next week in London and the south-east, followed by press ads in seven national and two regional dailies that will appear the day before the first double bill of Life airs on ITV3 on Thursday October 30.
Tuesday, October 21, 2008
Life to be shown from 30 October - ITV3
Confirmation in the Guardian that Damian Lewis's Life will be on ITV3 next week: